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Tara Na sa Rice Mart
A fun, upbeat jingle promoting fresh rice from Rice Mart, highlighting the value of family and community with a catchy, radio-friendly melody.
02:31
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01:40
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Motor
A reggae-inspired jingle celebrating Bacungan Motor Parts, emphasizing their reliability and quality in motorcycle accessories and services. The song blends upbeat energy with a catchy melody, making it a perfect companion for every rider.
03:08
5 days ago
Shark Randy: Trailer Tidal Wave
A hyperactive surf rock parody where a shark mascot turns trailer cleaning into an auction spectacle. Big announcer drama, ocean sound effects, and racing guitars create a playful, over the top jingle built for laughs and momentum.
00:44
6 days ago
Jugo Nutiva Espesito y Sabrosito
This cheerful vallenato song tells the story of a motherโs love for her children, highlighted by the joy of packing healthy, delicious Jugo Nutiva in their lunchboxes. A vibrant celebration of family and wholesome snacks, set to a lively and rhythmic beat.
03:13
6 days ago
Vioz, noventa y ocho
A playful, catchy Latin pop jingle promoting 'Vioz,' a liofilized product. Its upbeat vibe and rhythmic vocals create an infectious energy, while the lyrics highlight purity and trust in the product's quality.
01:49
6 days ago
ASM Publicidad, La Movida Es Real
ASM Publicidad, La Movida Es Real is a dynamic anthem that blends catchy reggaeton rhythms with powerful advertising messages, capturing the essence of viral marketing and brand elevation with high energy and catchy hooks.
02:49
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Ron'll Get Your Yard Just Right
A warm, upbeat country jingle about Ron, a friendly local landscaper whose honest work and reliable routine bring small-town charm, trust, and a smile, wrapped in a catchy acoustic melody made for quick, memorable spots.
01:12
6 days ago
Spring In Every Bite
Spring In Every Bite is a cheerful indie pop jingle that turns cookies into a symbol of warmth, sharing, and seasonal joy. With playful melodies and light harmonies, it captures everyday sweetness in bite sized musical form.
01:42
6 days ago
Baked On Cloud 9
A bright, bouncy pop jingle that turns cookies into a moment of lift-off, blending playful lyrics with ukulele, claps, and a whistle hook to sell sweetness, lightness, and instant feel-good energy.
00:40
6 days ago
Hot & Ready In 12
A quick, cheerful pop jingle with upbeat synths, marimba, and a crisp groove, designed to create an energetic, fun atmosphere in just 12 seconds. Ideal for lively advertisements or branding.
04:00
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Cp
Isang masiglang awitin na nagpo-promote ng maaasahang cellphone at laptop repair. Pinapakita nito ang kalidad, bilis, at tiwala sa serbisyo ng Neytan Cell Shap sa pamamagitan ng masayang himig at paulit-ulit na chorus.
03:05
6 days ago
RPM Chevrolet Elรฉctrico
RPM Chevrolet Elรฉctrico is an upbeat Latin pop jingle that celebrates the innovative electric and hybrid vehicles of Chevrolet, emphasizing efficiency, modernity, and customer satisfaction in a catchy and memorable way.
03:11
6 days ago
White Henry, Right On Time
An upbeat commercial pop jingle celebrating reliability, friendliness, and quick service in Parramatta. With cheerful group vocals, acoustic textures, and a looping friendly structure, the song creates a sense of trust and accessibility while remaining light, memorable, and highly functional for branding environments.
01:45
6 days ago
Hybrid Floors Outro Music
A playful yet calming jingle that emphasizes the durability and style of Hybrid Floors, promoting their scratch and water-resistant qualities with a catchy, relaxing melody.
03:35
2024-11-19
McCormick's Staff Shop Jingle
A fun and rhythmic jingle promoting McCormick's shop with catchy lyrics about discounts and employee perks, creating an upbeat atmosphere for shoppers.
01:04
2024-11-19
commercila confusion
A nostalgic reflection on the fading days of jingle writing, 'Commercial Confusion' tells the story of an artist unable to connect with the modern advertising world. The songโs swing style adds a lively yet melancholic backdrop to the artistโs struggles.
02:35
2024-11-19
Avanti
'Avanti' is a short, upbeat track that blends the catchy rhythm of advertising jingles with a simple yet motivating lyric. The phrase 'ruf einfach avanti' invites action and movement, offering an energetic and positive vibe.
03:17
2024-11-19
Avanti
'Avanti' is an energetic jingle-style song with the repeated lyric 'ruf einfach avanti,' which translates to 'just call avanti.' It exudes a feeling of enthusiasm and forward momentum, ideal for uplifting settings like advertisements or campaigns.
02:54
2024-11-19
Avanti
A lively, catchy song with a jingle-like quality, celebrating spontaneous moments and food delivery culture with references to sushi, burgers, and beer.
02:25
2024-11-19
Introduction to Advertising Music
Advertising music refers to the specialized use of music to promote products, services, or brands in various forms of media, including television, radio, online platforms, and social media. The history of advertising music dates back to the early 20th century when radio commercials began incorporating jingles and background scores to capture audience attention. Over the decades, advertising music has evolved, integrating various musical genres and styles to enhance brand messaging and create memorable consumer experiences.
Sub-tags and Classifications of Advertising Music
Jingles
Jingles are short, catchy tunes with lyrics that promote a product or brand. They are designed to be memorable and often include the brand name or slogan. Jingles have been a staple in advertising since the 1920s and are particularly effective in creating brand recall.
Brand Anthems
Brand anthems are longer, more elaborate compositions that reflect the identity and values of a brand. Unlike jingles, which are typically brief, brand anthems are often used in larger advertising campaigns and can serve as the centerpiece of a brand's audio identity.
Background Scores
Background scores in advertising music provide an emotional undertone to commercials. These compositions are usually instrumental and are crafted to complement the visual elements of an advertisement, helping to set the mood and enhance the storytelling.
Sound Logos
Sound logos, also known as audio logos, are brief musical signatures or sound effects that represent a brand. They are typically played at the beginning or end of a commercial and are designed to be instantly recognizable, reinforcing brand identity.
Famous Artists and Works in Advertising Music
Barry Manilow
Barry Manilow is known for creating some of the most iconic jingles in advertising history, including the famous 'Band-Aid' jingle. His work in advertising music helped elevate the status of jingles as a serious art form within the industry.
McDonald's 'I'm Lovin' It'
The 'I'm Lovin' It' jingle, created by Pharrell Williams and sung by Justin Timberlake, is one of the most successful advertising jingles of all time. Its catchy tune and simple lyrics have made it a global anthem for the fast-food giant, effectively reinforcing McDonald's brand identity worldwide.
Walter Werzowa
Walter Werzowa is the composer behind the Intel 'bong,' one of the most recognizable sound logos in the world. His work in creating audio identities for brands has had a significant impact on how companies use sound in their marketing strategies.
Intel Sound Logo
The Intel 'bong,' created by Walter Werzowa, is a prime example of a sound logo that has become synonymous with the brand. The five-note mnemonic is simple yet powerful, encapsulating the brand's essence and technological prowess in just a few seconds.
David Bowie
David Bowie collaborated with several brands throughout his career, contributing original music to advertising campaigns. His work in this field blurred the lines between commercial music and artistic expression, making advertising music more mainstream.
Application Scenarios for Advertising Music
Advertising music is extensively used in television commercials to create an emotional connection with viewers. Whether it's a jingle that sticks in the audience's mind or a background score that enhances the narrative, music plays a crucial role in making TV ads memorable.
Television Commercials
With the rise of digital marketing, advertising music has found new applications in online and social media ads. Music is used to grab attention within the first few seconds of an ad, especially on platforms like YouTube and Instagram, where competition for viewer attention is intense.
Online and Social Media Ads
Music is a key element in product launch events, where brand anthems or specially composed tracks can be used to build anticipation and excitement. These compositions are often tied to the brand's larger advertising campaign, creating a cohesive audio-visual experience.
Product Launch Events
Despite the decline in traditional radio, advertising music in radio commercials remains effective. Jingles and sound logos are particularly important in this medium, where audio is the sole means of communication.
Radio Commercials