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Nerolac
Nerolac is an upbeat instrumental jingle featuring male and female vocals in a Bollywood style, radiating energy, cheer, and commercial appeal for versatile promotional use.
01:30
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Ringwood Mazda
'Ringwood Mazda' is a fun, upbeat anthem celebrating car care and service excellence, emphasizing reliability, safety, and a friendly, professional team keeping every Mazda ride in top shape.
02:44
1 days ago
Want your car
'Want Your Car' is an energetic jazz tune that transforms a simple car-selling message into a playful, rhythmic experience, combining catchy repetition with upbeat instrumentation to engage listeners and promote action.
01:03
1 days ago
Домовёнок
A playful, advertising-style song promoting 'ДомоВёнок', a store offering home decor and accessories to enhance warmth and comfort in any living space.
01:19
2 days ago
Recognized Respected Recommended
An instrumental jingle featuring upbeat rhythms, tambourine beats, and acoustic elements, ideal for promotional or energetic environments.
01:38
2 days ago
jov printing services
A lively reggae anthem celebrating JOV Printing Services, highlighting their quality printing, personalized products, and cheerful customer experience.
03:24
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স্যামসাং অফার গান
A playful and energetic Bengali pop song celebrating Samsung’s latest offer, with free bags and new mobile experiences. The song features an upbeat electronic vibe and catchy lyrics that make everyday moments feel exciting and cinematic.
01:39
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Écris efface recommence sans trace
An anthem of resilience, this song encourages reinvention, erasing past mistakes, and moving forward with renewed strength, all set to a catchy, upbeat rhythm.
00:54
3 days ago
AZS SONG
An upbeat, joyful song celebrating EYZIS Motor Parts and Accessories. It highlights the brand’s quality and reliability through catchy, happy melodies and lyrics.
02:56
3 days ago
Mine Na! Krazy Deals Jingle
'Mine Na! Krazy Deals Jingle' is a lively Filipino pop ad song that combines catchy synth hooks with playful lyrics, promoting affordable gadgets while highlighting a fun, energetic shopping experience.
02:34
3 days ago
Welcome Kyle Jingle
A playful, upbeat jingle celebrating gadgets and deals with Kyle at Krazy Deals, featuring catchy electronic synths and rhythmic claps that create an exciting, fast-paced vibe.
01:28
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The Corps Express Jingle
A synth-driven jingle celebrating DZRP 840 KHZ with vibrant beats and catchy lyrics that capture the station's energy and reach. It's an anthem of presence and connection, making listeners feel alive with its driving rhythm.
02:04
4 days ago
Publicidad en tus manos
An energetic EDM track about the unstoppable force of advertising and brand power, combining futuristic soundscapes and catchy lyrics that break through traditional boundaries.
02:42
4 days ago
Budget Bliss
A fun, light-hearted commercial jingle promoting Cashbuild’s affordable building materials with catchy, bouncy rhythms. It emphasizes value, reliability, and top-notch customer care, perfect for those looking to build on a budget.
01:51
5 days ago
Chez-Toi avec Atelier Immo
A lively and catchy pop song about finding your ideal home with Atelier Immo, featuring an energetic hook and dynamic rhythm, ideal for creating a fun, welcoming atmosphere around real estate.
01:05
6 days ago
Hybrid Floors Outro Music
A playful yet calming jingle that emphasizes the durability and style of Hybrid Floors, promoting their scratch and water-resistant qualities with a catchy, relaxing melody.
03:35
2024-11-19
McCormick's Staff Shop Jingle
A fun and rhythmic jingle promoting McCormick's shop with catchy lyrics about discounts and employee perks, creating an upbeat atmosphere for shoppers.
01:04
2024-11-19
commercila confusion
A nostalgic reflection on the fading days of jingle writing, 'Commercial Confusion' tells the story of an artist unable to connect with the modern advertising world. The song’s swing style adds a lively yet melancholic backdrop to the artist’s struggles.
02:35
2024-11-19
Avanti
'Avanti' is a short, upbeat track that blends the catchy rhythm of advertising jingles with a simple yet motivating lyric. The phrase 'ruf einfach avanti' invites action and movement, offering an energetic and positive vibe.
03:17
2024-11-19
Avanti
'Avanti' is an energetic jingle-style song with the repeated lyric 'ruf einfach avanti,' which translates to 'just call avanti.' It exudes a feeling of enthusiasm and forward momentum, ideal for uplifting settings like advertisements or campaigns.
02:54
2024-11-19
Introduction to Advertising Music
Advertising music refers to the specialized use of music to promote products, services, or brands in various forms of media, including television, radio, online platforms, and social media. The history of advertising music dates back to the early 20th century when radio commercials began incorporating jingles and background scores to capture audience attention. Over the decades, advertising music has evolved, integrating various musical genres and styles to enhance brand messaging and create memorable consumer experiences.
Sub-tags and Classifications of Advertising Music
Jingles
Jingles are short, catchy tunes with lyrics that promote a product or brand. They are designed to be memorable and often include the brand name or slogan. Jingles have been a staple in advertising since the 1920s and are particularly effective in creating brand recall.
Brand Anthems
Brand anthems are longer, more elaborate compositions that reflect the identity and values of a brand. Unlike jingles, which are typically brief, brand anthems are often used in larger advertising campaigns and can serve as the centerpiece of a brand's audio identity.
Background Scores
Background scores in advertising music provide an emotional undertone to commercials. These compositions are usually instrumental and are crafted to complement the visual elements of an advertisement, helping to set the mood and enhance the storytelling.
Sound Logos
Sound logos, also known as audio logos, are brief musical signatures or sound effects that represent a brand. They are typically played at the beginning or end of a commercial and are designed to be instantly recognizable, reinforcing brand identity.
Famous Artists and Works in Advertising Music
Barry Manilow
Barry Manilow is known for creating some of the most iconic jingles in advertising history, including the famous 'Band-Aid' jingle. His work in advertising music helped elevate the status of jingles as a serious art form within the industry.
McDonald's 'I'm Lovin' It'
The 'I'm Lovin' It' jingle, created by Pharrell Williams and sung by Justin Timberlake, is one of the most successful advertising jingles of all time. Its catchy tune and simple lyrics have made it a global anthem for the fast-food giant, effectively reinforcing McDonald's brand identity worldwide.
Walter Werzowa
Walter Werzowa is the composer behind the Intel 'bong,' one of the most recognizable sound logos in the world. His work in creating audio identities for brands has had a significant impact on how companies use sound in their marketing strategies.
Intel Sound Logo
The Intel 'bong,' created by Walter Werzowa, is a prime example of a sound logo that has become synonymous with the brand. The five-note mnemonic is simple yet powerful, encapsulating the brand's essence and technological prowess in just a few seconds.
David Bowie
David Bowie collaborated with several brands throughout his career, contributing original music to advertising campaigns. His work in this field blurred the lines between commercial music and artistic expression, making advertising music more mainstream.
Application Scenarios for Advertising Music
Advertising music is extensively used in television commercials to create an emotional connection with viewers. Whether it's a jingle that sticks in the audience's mind or a background score that enhances the narrative, music plays a crucial role in making TV ads memorable.
Television Commercials
With the rise of digital marketing, advertising music has found new applications in online and social media ads. Music is used to grab attention within the first few seconds of an ad, especially on platforms like YouTube and Instagram, where competition for viewer attention is intense.
Online and Social Media Ads
Music is a key element in product launch events, where brand anthems or specially composed tracks can be used to build anticipation and excitement. These compositions are often tied to the brand's larger advertising campaign, creating a cohesive audio-visual experience.
Product Launch Events
Despite the decline in traditional radio, advertising music in radio commercials remains effective. Jingles and sound logos are particularly important in this medium, where audio is the sole means of communication.
Radio Commercials